Set up lead routing rules for your Dubai real estate team

In JAFZA, Dubai, as a resale sales team leader you can define clear lead routing rules so every new inquiry goes to the right agent fast.
You are getting leads from many channels and need simple rules so Dubai agents respond quickly and no opportunity is lost.

Quick answer

Value
Route leads by area and property type
Route new Dubai leads to the right agent by location, budget, and property type for fast,. (JAFZA, Dubai)
Balance workload across your team
Distribute leads evenly or by custom rules, so no agent is overloaded and new inquiries are handled on time.
Track response speed and outcomes
Track how fast leads are contacted and what follows, so you can refine routing rules and improve results over time.

How it works

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1. Map your lead sources and teams
List all lead sources (portals, website, WhatsApp, calls) and define which Dubai sub‑teams or agents should handle each type and area.
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2. Configure routing rules in the CRM
In Bitrix24, set rules by source, property type, budget, and location (e.g., Dubai Marina rentals) to auto‑assign leads to the right pipeline or agent.
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3. Test, monitor, and refine
Simulate new leads, check assignments, adjust rules for workload balance and response speed, and review routing monthly with your team.

FAQ

How can I route new leads to the right Dubai agents?
Set rules based on area, budget, language, or source. For example, send Dubai Marina leads to Team A, and Downtown leads to Team B. The system auto-assigns when a new lead enters the CRM.
Can I route leads by property type, like resale vs off-plan?
Yes. Create conditions like: if property type = resale, send to Resale Team. If property type = off-plan, send to another team. The system checks the field and assigns the lead.
How do I handle leads that do not match any rule?
Create a default rule. For example, send unmatched leads to a shared queue or a duty agent. This prevents any lead from being lost.
Can I balance lead volume so agents get a fair share?
Yes. Use round-robin or load-based rules. For example, assign leads one-by-one in a circle, or send more leads to agents with fewer active deals.
How do I route leads by language or nationality?
Add fields for language or nationality. Then create rules like: if language = Arabic, assign to Arabic-speaking agents. This helps improve communication and conversion.
Can I route leads from portals, website, and WhatsApp differently?
Yes. Use lead source as a condition. For example, send portal leads to a specialist team, and WhatsApp leads to a fast-response team. Each source can have its own rule set.
How do I change routing when a new agent joins or someone leaves?
Edit the routing rules or queues. Add the new agent to the round-robin list, or remove the leaving agent. Test with example leads to confirm it works as expected.
How can I track if my routing rules work well?
Use dashboards and reports. Check response time, conversion rate, and lead load per agent (example metrics). Adjust rules if some agents are overloaded or some leads convert poorly.

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