FAQ
What is end-to-end analytics for a real estate brokerage?
End-to-end analytics connects data from ad spend to final commission. It shows which campaigns bring leads, which leads become deals, and what commission each source generates.
How does RealEstate OS track ad spend to closed deals?
You enter or sync ad costs by channel, like portals or social ads. The system links each lead to its source, follows it through the pipeline, and ties the final deal and commission back to that source.
Can I see which marketing channels bring the most commission?
Yes. You can see reports that compare channels by leads, deals, and commission. For example, you can compare portal A vs portal B vs social ads by total commission generated.
How are commissions included in the analytics?
Each deal has commission fields, such as percentage and amount. When a deal is closed, the system records the commission and attributes it to the original lead source and campaign.
Can I track performance by branch or team in Dubai?
Yes. You can filter reports by branch, team, or agent. For example, you can see how Jumeirah Village Circle branch performs by channel, lead volume, deals, and commission.
Do I need separate tools for ads, CRM, and reporting?
Not necessarily. RealEstate OS uses Bitrix24 as the core CRM and reporting layer. You can connect ad platforms and portals so data flows into one place for analytics.
How accurate is the source tracking from lead to deal?
Accuracy depends on setup. You need proper UTM tags, portal integrations, and clear rules for manual lead entry. With this, most leads can be linked to a source and campaign.
What decisions can I make with end-to-end analytics?
You can cut low-performing channels, move budget to better ones, adjust agent assignment, and refine listings. You base decisions on cost per deal and cost per commission, not just cost per lead.