Compare Bitrix24 Real Estate OS with Other Real Estate CRMs
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Compare Bitrix24 with other real estate CRMs and choose the best fit in

See how a real estate–focused OS on Bitrix24 stacks up against generic CRMs for brokers and developers.
You are choosing a CRM for new projects and teams today. The earlier you standardize on one system, the easier it is to align sales, marketing, and brokerage operations across all properties.

Quick answer

Value

One system for all real estate work
Run leads, listings, deals, documents, and landlords in one Bitrix24-based workspace instead of many disconnected tools.
Built around real estate workflows
Use pipelines, fields, and automations tailored to brokers, not generic sales, so agents follow the same clear process.
Compare and extend beyond standard CRMs
Start from Bitrix24 strengths, then add real-estate-specific modules to cover gaps that generic CRMs often leave open.

How it works

1
Map your real estate workflows
List how you capture leads, manage listings, track viewings, and close deals. Note pain points and must-have features for your CRM.
2
Compare Bitrix24 vs niche CRMs
Check how Bitrix24 and real estate CRMs handle lead routing, property catalog, deals, documents, and reporting. Score each by your priorities.
3
Pilot, measure, then roll out
Run a small pilot with agents, test daily tasks, integrations, and usability. Collect feedback, refine settings, then deploy to all teams.

FAQ

How does Bitrix24 compare to real-estate specific CRMs?
Bitrix24 is a general CRM with many tools. Real-estate CRMs focus on listings, portals, and deals. A real-estate OS on Bitrix24 adds property fields, listing workflows, and deal stages tailored to brokers.
What should I check when comparing CRMs for real estate?
Look at lead capture from portals, WhatsApp and forms, property catalog, deal pipeline, document templates, reporting, mobile app, and integration with your marketing tools and accounting.
Can Bitrix24 handle property listings and portals out of the box?
Basic Bitrix24 does not have full property listing logic. You need custom fields, processes, and integrations. A real-estate OS on Bitrix24 adds ready structures for listings, landlords, and portals.
How does RealEstate OS on Bitrix24 help a CRM manager?
It gives a ready framework: lead routing rules, property database, standard deal stages, and reports. You spend less time building from scratch and more time tuning funnels and campaigns.
Is Bitrix24 better than niche real-estate CRMs for Dubai brokers?
It depends. Niche CRMs may have local portal links ready. Bitrix24 with a real-estate OS can be more flexible for custom funnels, multi-project sales, and complex teams, but needs proper setup.
How does RealEstate OS support multiple projects and locations?
You can tag leads, deals, and properties by project, tower, community, or country. This lets you filter pipelines, assign teams, and build separate reports for each project or region.
What about WhatsApp and phone integration for agents?
Bitrix24 supports telephony and messaging via integrations. A real-estate OS usually adds ready scenarios: auto-lead creation from missed calls, WhatsApp templates, and tracking of all dialogs in the CRM.
How do I decide if I should migrate from my current CRM?
List your gaps: portal sync, reporting, automation, agent control. Then run a short pilot with Bitrix24 plus RealEstate OS on a small team or project and compare speed, data quality, and workload.

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