Compare Bitrix24 vs Other Real Estate CRMs for Brokers
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Compare Bitrix24 with other real estate CRMs and choose the best fit for your

See how a real-estate-focused Bitrix24 setup stacks up against generic CRMs for brokers, from lead capture to deal closing and landlord management.
Book a demo How it works
You’re likely juggling leads, listings, and deals across many tools. The right CRM cuts manual work, centralizes client and property data, and prepares your Dubai brokerage for growth.

Quick answer

Value

Built for real estate workflows
Manage leads, listings, viewings, offers, and landlord tasks in one Bitrix24-based system instead of many tools.
Compare and extend Bitrix24 easily
See how Bitrix24 stacks against other CRMs, then add only the real estate modules you need on top of its core features.
Clear operations view for managers
Track deals, agents, and marketing channels in one dashboard, so you can spot bottlenecks and adjust processes faster.

How it works

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1. Map your real estate workflows
List how you capture leads, manage listings, follow up, and close deals. Note pain points in your current CRM or spreadsheets.
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2. Compare Bitrix24 with niche CRMs
Check if each CRM supports your workflows: portals, listings, WhatsApp, calls, tasks, and landlord/tenant tracking. Score each feature.
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3. Pilot and decide on the OS
Run a 2–4 week pilot with real deals. Test speed, usability, reporting, and automation. Choose the CRM that best fits daily operations.

FAQ

How does Bitrix24 compare to real estate-specific CRMs?
Bitrix24 is a general CRM with many tools. Real estate CRMs focus only on listings, deals, and landlords. With RealEstate OS on Bitrix24, you get both: real estate workflows plus a full CRM, tasks, phone, and chat in one place.
What should I check when comparing Bitrix24 to other CRMs?
Check 4 things: lead capture options, property listing structure, deal pipeline flexibility, and reporting. Also check if it connects to your portals, phone system, WhatsApp, and email without complex workarounds.
Can Bitrix24 handle property listings and landlords well?
Standard Bitrix24 is generic. It needs custom fields and processes to fit listings and landlords. RealEstate OS adds ready-made structures for properties, landlords, units, and deals, so you do not start from zero.
Is Bitrix24 suitable for a Dubai brokerage in JLT?
Yes, if it is set up for your market. You need fields for RERA, portals like Property Finder and Bayut, rental vs sale, and multi-currency. RealEstate OS is designed around these needs on top of Bitrix24.
How does pricing usually compare with niche real estate CRMs?
Niche CRMs often charge per user and per add-on. Bitrix24 also charges per user, but you get CRM, tasks, phone, and chat in one. RealEstate OS adds real estate logic, so you avoid building everything from scratch.
Will Bitrix24 integrate with our existing tools?
Bitrix24 has many ready integrations and an API, which is a way for systems to talk. RealEstate OS uses these to connect to portals, phone, WhatsApp, and email. Custom tools may still need some integration work.
How hard is it to move from our current CRM to Bitrix24?
You need to export leads, contacts, properties, and deals, then import them into the new structure. With RealEstate OS, the structure is prebuilt for real estate, so migration is usually more straightforward than a blank Bitrix24.
How do I decide if Bitrix24 with RealEstate OS is the right choice?
List your must-haves: portals, landlord tracking, team structure, reports, and automations. Run a short pilot with a few agents. Compare daily workflows in both systems and choose the one that reduces manual work the most.

Next step

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