Move from a custom in‑house tool to a stable, supported system
Switch your Dubai Marina brokerage to a real estate OS on Bitrix24 that your sales team can rely on every day.
Your custom system slows changes, depends on a few developers, and breaks under growth. A ready real estate OS gives you stable updates, clear workflows, and one place for leads, listings, and deals.
FAQ
Why move from our custom in-house system to RealEstate OS?
Custom tools are hard to maintain and scale. RealEstate OS is built on Bitrix24, so you get updates, support, and ready-made real estate features instead of fixing code each time you grow or change process.
How hard is it to migrate our existing data and deals?
We export data from your current system, clean it, map fields, and import into RealEstate OS. Typical data: leads, contacts, listings, deals, tasks, documents. We plan the migration so daily work is interrupted as little as possible.
Can we keep our current sales process and stages?
Yes. We map your current pipeline stages, forms, and approvals into RealEstate OS. You can add or change stages later without coding, for example separate pipelines for rentals, sales, and off-plan.
Will my agents need a lot of training?
Most agents learn the basics in a few short sessions. The interface is similar to common CRMs. We focus training on daily tasks: adding leads, updating listings, logging calls, sending WhatsApp or email, and moving deals through stages.
How does RealEstate OS help me as Head of Sales?
You see one dashboard for leads, agent activity, and pipeline by project or area. You can track response times, see which channels bring deals, and spot stuck deals. This helps you coach agents and adjust targets faster.
Can it connect to our website portals and lead sources?
Yes. We can connect common portals, website forms, and ad platforms via API or integrations. New leads appear in the CRM with source tags, so you can route them to the right team and measure which channels work best.
What happens to our custom features in the old system?
We review your custom features and decide: replace with built-in tools, configure similar flows, or build light custom apps on top of Bitrix24. The goal is to keep what gives you an edge, but remove fragile custom code.
How do we avoid downtime when switching systems?
We usually run both systems in parallel for a short period as an example. We migrate historical data, test with a pilot group, then switch teams in waves. Clear cutover dates and training help reduce confusion and downtime.