Real estate operating system for agencies and developers
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Choose the right operating system for your real estate agency or developer in

Run your brokerage on one real estate OS built on Bitrix24: capture leads, manage listings and landlords, track every deal, and keep all client communication in one place.
Dubai real estate is getting more competitive, and manual tools slow your team. A unified operating system helps you move faster, control your pipeline, and organize listings and landlords.

Quick answer

Value

One workspace for all deals
See leads, listings, landlords, and tenants in one system. Less switching between tools, fewer missed updates.
Faster deal cycles for your team
Standardize steps from first inquiry to signed contract. Track tasks and documents so deals move with fewer delays.
Clear view of pipeline and revenue
Monitor every opportunity by tower, district, or broker. Spot bottlenecks early and adjust targets with real data.

How it works

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1. Map your brokerage workflows
List how you capture leads, manage listings, follow up, and close deals. Note pain points like double data entry or missed follow-ups.
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2. Configure RealEstate OS in Bitrix24
Set up pipelines, property fields, and document templates. Connect email, phone, and portals so all client activity is in one place.
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3. Train team and refine usage
Onboard agents and admins, then review usage after a few weeks. Adjust stages, automations, and reports to match how your agency works.

FAQ

What is RealEstate OS and how is it different from a normal CRM?
RealEstate OS is a CRM adapted for real estate. It connects leads, listings, deals, documents, and communication in one place, instead of using separate tools or spreadsheets.
Can RealEstate OS work for both sales and leasing teams?
Yes. You can track sales, leasing, renewals, and landlord relations in one system. Pipelines and fields can be adjusted for different teams or property types.
How does it help capture and manage leads?
You can connect web forms, portals, call tracking, and email. Leads go into one inbox, are auto-assigned to agents, and move through clear stages until closed or lost.
Can I manage property listings and portals from one place?
Yes. You store listing data once and reuse it. From there you can prepare portal-ready data, track which agent owns the listing, and see which leads came from which listing.
Is it suitable for a commercial real estate agency in Dubai?
Yes. You can set custom fields for commercial units, towers, landlords, and tenants, and adapt currencies, VAT, and document templates to your local needs.
How does it support landlords and property owners?
You can keep a profile for each landlord, link all their properties, track vacancies, renewals, and communication history, and log tasks like inspections or rent reviews.
What does the deal and document process look like?
Deals move through stages, for example: qualified, viewing, offer, negotiation, closed. At each stage you can generate standard documents from templates with client and property data.
How long does it usually take a team to start using it?
Typically it takes from a few days to some weeks, depending on team size and how much you customize. You can start simple and add more automation over time.

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