FAQ
How can I see which lead sources actually bring paying clients?
You connect each portal and channel as a separate source in the CRM. Then you track every deal from first contact to closed. The system shows which sources create closed deals, not just clicks or inquiries.
What data do I need to compare portals and channels?
You need at least: number of leads, cost per lead, number of qualified leads, and number of closed deals. From this you can see cost per closed deal for each portal or channel.
Can I track ROI for portals like Property Finder or Bayut?
Yes. You tag leads from each portal in the CRM. Then you compare how many of those leads become viewings, offers, and closed deals. This shows if the subscription cost is worth it as an estimate.
How do I know if Instagram or TikTok is worth the effort?
You add UTM tags or unique phone/WhatsApp numbers for each channel. The CRM records where each lead came from. Then you see how many social leads turn into real deals, not just followers.
What if agents forget to mark the lead source?
You can automate it. For example, leads from a specific form, phone number, or WhatsApp widget get a source set automatically. You also limit manual options so agents choose from a short list.
How often should I review which channels pay off?
Typically you review monthly for quick changes and quarterly for bigger decisions. Real estate cycles are long, so you need a few months of data before cutting a channel completely.
What metrics should I watch besides cost per lead?
Focus on cost per closed deal, conversion rate from lead to viewing, and from viewing to deal. Also check average deal size per channel. Some channels bring fewer leads but bigger deals.
Can I see which agent and which channel work best together?
Yes. You can filter reports by both agent and source. This shows, for example, that one agent closes more from portals, while another closes more from social or referrals.