Real estate CRM for agencies in Dubai and the UAE
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Find the right CRM for your real estate agency in Dubai and the UAE

Run your brokerage on one real estate CRM: capture leads, manage listings, track deals, and keep every client interaction in one place.
Competition in Dubai and UAE real estate is rising, and manual tools slow your agents down. A focused CRM helps you respond faster, control branches, and see what drives closed deals.

Quick answer

Value

One system for all branches
Run leads, listings, deals, and documents in one CRM, so every Dubai and UAE office works from the same real-time data.
Built for real estate workflows
Track buyers, tenants, landlords, and units with pipelines, fields, and reports tailored to brokerage operations.
Faster onboarding and daily work
Use clear dashboards, task automation, and reminders so agents and admins spend less time on manual updates.

How it works

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1. Capture and qualify every lead
Connect your website, portals, and ads to the CRM. All buyer and tenant leads land in one place with source, budget, and preferences recorded.
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2. Match leads with listings and follow up
Use filters to match each lead with suitable properties. Log calls, WhatsApp, and emails in one timeline so any agent can see the full history.
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3. Close deals and manage landlords
Track offers, contracts, and commissions in clear stages. Store landlord data, units, and renewals so you can manage listings and repeat business.

FAQ

What makes RealEstate OS different from a generic CRM?
Generic CRMs are built for any business. RealEstate OS is set up for real estate from day one: leads, listings, viewings, offers, landlords, tenants, and deals are all in one place, on top of Bitrix24.
Can it handle multiple branches and teams in Dubai and the UAE?
Yes. You can create separate pipelines, teams, and access rights for each branch. Management can see a combined view, while each office sees only its own leads, listings, and deals.
How does it help capture and route leads from portals?
Leads from portals, website forms, WhatsApp, calls, and email can enter the CRM automatically. Rules can assign leads by area, price range, language, or agent workload, so response is faster.
Can we manage listings, landlords, and exclusivity in one system?
Yes. Each property record can store landlord details, documents, listing status, portals used, and exclusivity dates. Agents can see which listings are active, expired, or reserved in real time.
Does it support both sales and rentals workflows?
Yes. You can set up separate pipelines for sales and rentals. Each pipeline can have its own stages, tasks, and documents, for example viewing, offer, negotiation, MOU, or tenancy contract.
How does RealEstate OS help an Operations Director day to day?
You can track KPIs in one dashboard: new leads, response times, viewings, offers, and closed deals per branch and per agent. You can also standardize processes with templates and automations.
Can it generate documents like MOUs and tenancy contracts?
Yes. You can use templates that pull data from the deal, client, and property records. This reduces manual typing and helps keep documents consistent across all branches and agents.
How long does it typically take to get started?
A basic setup with main pipelines, fields, and templates can be done in a short period, for example a few weeks. More complex setups with many branches and automations take longer, by agreement.

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